PhD Promotes Joshua Palau to the Role of Chief Media and Activation Officer
In a strategic move, Omnicom agency PHD U.S. has announced the appointment of Joshua Palau as its new Chief Media and Activation Officer. Palau, who previously served as the head of media for Bayer North America, will now oversee media duties and develop integrated solutions for clients at PHD U.S.
Prior to joining PHD U.S., Palau was instrumental in handling activation and optimization for consumer health brands at Bayer North America. His tenure at the company saw him managing end-to-end marketing and media strategy, a role that culminated in a two-year digital transformation project. This transformation included the building of an in-house model for optimization and measurement across all media channels.
Catherine Sullivan, CEO at PHD U.S., expressed her excitement about Palau's appointment, stating, "Joshua Palau exemplifies the talent and experience we are onboarding to deliver on our current offer and maintain our relevance for the future."
Palau's extensive experience in managing consumer health brands' marketing and media strategy is expected to bring a fresh perspective to PHD U.S., as he takes on the challenge of overseeing the development of integrated solutions for clients.
Despite limited information available about Palau's previous company before joining PHD U.S., his impressive track record speaks for itself. With this new role, Palau has joined PHD U.S. in a new capacity, and we look forward to seeing the impact his expertise will have on the agency's clients and future endeavours.
